The food Retail Media that puts your brand at the heart of purchase decisions
Mealz for Brands enables brands to grow sales and strengthen their presence in click-and-collect and home delivery through native campaigns, performance-driven and with guaranteed ROAS.
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Results that make the difference
Mealz for Brands is the white-label solution that unlocks your products’ potential across retailers’ e-commerce.
Guaranteed ROAS
Performance-driven campaigns with continuously measured sales and secured ROI.
Native activation
Your products are integrated directly into retailers’ e-commerce shopping journeys—no friction, no redirection.
Multi-Retailer reach
One activation deployed simultaneously across all our retail partners.
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A data-driven retail media activation
Potential analysis
We analyze your product’s presence across our network of partner stores to identify activation potential.
Performance projection
We estimate expected impressions, clicks, and sales based on audience data and your category’s performance across our retail partners.
ROAS commitment
We define a profitability target in the form of a ROAS, guaranteed before your campaign launches.
Native formats that convert inspiration into sales
Sponsored product
Your product is integrated into all relevant recipes within its category, across recipe spaces, search results, and aisles. This is the highest-performing format in the Mealz ecosystem.
Sponsored recipes
Your brand identified on recipes injected into the shopping journey (search, aisles, meal spaces…)
Editorial branding
The recipe section branded in your colors, with your brand positioned top-line for maximum visibility.
Retailer social amplification
Amplification via partner retailers’ social networks to extend your campaign reach.
Your food activation performance, measured continuously
Continuous performance tracking
Throughout the campaign, performance is measured in real time: impressions, clicks, basket additions, and sales generated. Activations are adjusted as needed to guarantee expected performance levels.
Transparent, shared reporting
At campaign end, we share a complete performance report: actual sales generated, ROAS achieved, and comparison against initial objectives. Data comes directly from retail partners for reliable, certified measurement.
Your brand deserves recipes that look like it. Mealz Studio makes it happen.
Custom creation
Bespoke recipe development with guidance on culinary themes and visual aesthetics.
Full rights transfer
Our photos and videos are delivered with all rights transferred. They belong entirely to you—use them as you wish!
Product integration
We create indulgent, everyday recipes featuring your products.
They activate their products with Mealz
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Maille converts at the right moment
Strengthen conversion by accompanying consumers in their condiment choices around family meals.
Menguy’s invites itself into everyday cooking
Inspire users with meal ideas showcasing the unique taste of peanuts in everyday cooking.
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Kiri slips into family rituals
Naturally integrate into family culinary rituals through suggestions of simple, indulgent cheese-based recipes.
Fleury Michon creates desire around charcuterie
Create desire around charcuterie products by placing them at the heart of convivial, easy-to-make recipes.
La Vache qui rit, partner of playful meals
Become the essential ally for playful meals and brunches through practical, tasty product pairings.
Old El Paso energizes dinner evenings
Energize dinner occasions with a collection of festive, generous Mexican recipes.
Pernod Ricard engages around summer mixology
Build engagement around mixology by suggesting refreshing summer cocktails.
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Interbev showcases the beef industry
Showcase the beef industry by featuring beef through varied, inspiring recipes for consumers.
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Frequently asked questions
Why choose custom content?
Your exclusive content enriches our library of 400 shared Mealz recipes, refreshed with 5 new meal ideas every week. Exclusive recipes amplify your brand identity through your culinary positioning and the visual atmosphere created for you. It’s an undeniable asset to stand out from the competition.
How does supplier management work?
Your exclusive content enriches our library of 400 shared Mealz recipes, refreshed with 5 new meal ideas every week. Exclusive recipes amplify your brand identity through your culinary positioning and the visual atmosphere created for you. It’s an undeniable asset to stand out from the competition.
Can we choose the number of unique sessions?
You’re free to choose how much traffic is exposed to the solution. Some of our clients started with a single device. Others limited the number of stores before rolling out the experience across their entire network. We’ll advise you on the best rollout scenarios to maximize solution performance.
What Is a monthly unique Mealz session?
More precisely, it’s a “monthly unique Mealz session.” A “Mealz” session occurs when a visitor on the retailer’s site or app is exposed to the Mealz experience at least once, without closing the browser or interrupting activity for more than 30 minutes.
Who handles the Initial ingredient/product mapping?
One of our solution’s key strengths lies in our algorithm’s ability to automatically create associations between recipe ingredients and your store products. It self-improves through machine learning as shopping cycles progress. This automation is partly why your teams can deploy Mealz in just 4 weeks on average.
Does the Starter subscription include support?
We support you from project launch through integration, starting with the Starter package—via technical, UX/UI, and content workshops. Beyond providing complete documentation and code examples, our technical team handles your requests transmitted via Slack or email. We ensure regular performance tracking of the Mealz experience through quarterly steering committees.
How do i import recipes in bulk?
You can import all your recipes at once via a CSV file (other solutions are available if needed). Our script then detects units and quantities. For ingredients, a color-coded system distinguishes recognized items (green) from unidentified ones (red), making modifications easy to isolate.
Can existing recipes be integrated into Mealz?
You can absolutely integrate your recipes into our content management platform. However, we recommend harmonizing key elements (visuals, steps, etc.) and organizing recipes by category to ensure content coherence.
What customization options are available?
Components are fully customizable. You can modify colors, sizes, and fonts. Certain elements of the recipe card can also be hidden.
How often are repositories updated?
Mealz requires various files to function: product lists, stores, prices, stock levels, and optionally category trees. At project launch, we integrate an initial copy of your data. Once Mealz is in production, repository update frequency can be daily, hourly, or even real-time.
Which devices does Mealz work on?
Mealz is a web and mobile solution. It’s compatible across all browsers (Chrome, Firefox, etc.) and mobile operating systems (Android and iOS).
Ready to launch your next Retail Media campaign with Mealz?
Our teams support you in building a solution tailored to your objectives and category.
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Shall we talk?
Are you a brand? Unlock new contextual visibility spaces, right at the point of purchase.
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